SUPPLY CHAIN MANAGEMENT ANALYSIS OF POTATO (SOLANUM TUBEROSUM L.) AT NGADAS VILLAGE, PONCOKUSUMO SUB DISTRICT, MALANG REGENCY
Lukman Nurhuda1 , Budi Setiawan2 , Dwi Retno Andriani2*
1Mahasiswa Program Studi Agribisnis, Fakultas Pertanian, Universitas Brawijaya
2Dosen Program Studi Agribisnis, Fakultas Pertanian, Universitas Brawijaya
*penulis korespondensi: retno_2508@yahoo.com
ABSTRACT
Indonesian population growth increases the need for food is one of the potato plant
(Solanum tuberosum L.). Increasing the level of consumption is not matched by an increase in
production of potatoes. According to data from the Ministry of Agriculture last national potato
production data in 2010 was 1,060,805 and in 2011 amounted to 955.48. The decline in
production due to interest farmers grow potato potato decreased because their products can
not compete with imported potatoes. Potential can not be maximized local potato became an
advantage because of the lack of coordination and integration between agencies involved in
the supply chain of local potatoes.
This study aims to analyze how the supply chain conditions, analyze the efficiency of
potato marketing channel marketing on-site research. Method of data analysis is descriptive
analysis of supply chain management, marketing efficiency analysis. Descriptive analysis
showed that the primary members of the supply chain consists of Ngadas village potato
growers, local midleman sales, wholesalers and retailers. Supply chain management includes
activities to obtain raw materials, production planning, production and distribution activities
potatoes to consumers. In the event there is a 3 main channel distribution potato marketing
channel marketing is predicted to Main Market, Mantung Agribusiness Market district. Pujon
and Traditional Markets Wajak marketing channels.
Quantitative subsequent data analysis in this study to obtain data that details the total
value of margin on the marketing channel I was Rp. 1600.00 / kg, the marketing channel II Rp.
2300.00 / kg, and marketing channels III of Rp. 1300.00 / kg. Margin distribution analysis
results showed that the distribution of marketing margins on potato in the study area have not
been evenly distributed. It can be seen from the marketing agency that takes greater
advantage. While the results of analysis of the share or part of the price received by farmers
for marketing channels showed I was at 68.63%, the marketing channel II was 60.34% and the
third marketing channel of Rp. 68.63. This shows that the share price gained all the farmers
have not been efficient marketing channels for farmer’s share is still less than 90%. Based
indicators of supply chain management, distribution margins, farmers gained share, channel
III is the most efficient channels and deserves to be developed in a sustainable manner.
(Solanum tuberosum L.). Increasing the level of consumption is not matched by an increase in
production of potatoes. According to data from the Ministry of Agriculture last national potato
production data in 2010 was 1,060,805 and in 2011 amounted to 955.48. The decline in
production due to interest farmers grow potato potato decreased because their products can
not compete with imported potatoes. Potential can not be maximized local potato became an
advantage because of the lack of coordination and integration between agencies involved in
the supply chain of local potatoes.
This study aims to analyze how the supply chain conditions, analyze the efficiency of
potato marketing channel marketing on-site research. Method of data analysis is descriptive
analysis of supply chain management, marketing efficiency analysis. Descriptive analysis
showed that the primary members of the supply chain consists of Ngadas village potato
growers, local midleman sales, wholesalers and retailers. Supply chain management includes
activities to obtain raw materials, production planning, production and distribution activities
potatoes to consumers. In the event there is a 3 main channel distribution potato marketing
channel marketing is predicted to Main Market, Mantung Agribusiness Market district. Pujon
and Traditional Markets Wajak marketing channels.
Quantitative subsequent data analysis in this study to obtain data that details the total
value of margin on the marketing channel I was Rp. 1600.00 / kg, the marketing channel II Rp.
2300.00 / kg, and marketing channels III of Rp. 1300.00 / kg. Margin distribution analysis
results showed that the distribution of marketing margins on potato in the study area have not
been evenly distributed. It can be seen from the marketing agency that takes greater
advantage. While the results of analysis of the share or part of the price received by farmers
for marketing channels showed I was at 68.63%, the marketing channel II was 60.34% and the
third marketing channel of Rp. 68.63. This shows that the share price gained all the farmers
have not been efficient marketing channels for farmer’s share is still less than 90%. Based
indicators of supply chain management, distribution margins, farmers gained share, channel
III is the most efficient channels and deserves to be developed in a sustainable manner.
Keywords: supply chain management, marketing efficiency, B / C ratio, farmer share
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