ANALYSIS OF STRUCTURE, CONDUCT AND PERFORMANCE MARKET OF POTATO IN SUMBERBRANTAS VILLAGE, BUMIAJI, BATU
Melisa Dinda Anggraeni, Nur Baladina*
Jurusan Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya Malang
*penulis korespondensi: baladinaa@gmail.com
ABSTRACT
The objective of this research is to identify the system of potato marketing in
Sumberbrantas Village more completely, by using the market structure, conduct, and
performance approach. Market structure approach are using market share analysis, CR4
(Concentration Ratio for Biggest Four), Hirschman Herfindahl Index, Rosenbluth Index and
Gini Coefficient. Market conduct approach is using descriptif qualitatif analysis about the
market that become research object. While market performance approach is using marketing
margins analysis in this case based on the concept of the product reference and analysis MEI
(Market Efficiency Indeks). The result of this research showed that structure of potato market
in Sumberbrantas Village aimed at imperfect market competition, that is oligopoli. Market
conduct showed that there are much collutions and tactics that are done by marketing
institution to weaken the sublevel merchant, while farmer is only as party of price taker.
Market performance analysis produced the various marketing marjin and value of R/C ratio
among the market institutions, with the price sharing that is accepted by carrot farmer from
the price that is paid by a consumer relative minimize, while the most efficient potato
marketing channel is at the channel III with total margin is low.
Sumberbrantas Village more completely, by using the market structure, conduct, and
performance approach. Market structure approach are using market share analysis, CR4
(Concentration Ratio for Biggest Four), Hirschman Herfindahl Index, Rosenbluth Index and
Gini Coefficient. Market conduct approach is using descriptif qualitatif analysis about the
market that become research object. While market performance approach is using marketing
margins analysis in this case based on the concept of the product reference and analysis MEI
(Market Efficiency Indeks). The result of this research showed that structure of potato market
in Sumberbrantas Village aimed at imperfect market competition, that is oligopoli. Market
conduct showed that there are much collutions and tactics that are done by marketing
institution to weaken the sublevel merchant, while farmer is only as party of price taker.
Market performance analysis produced the various marketing marjin and value of R/C ratio
among the market institutions, with the price sharing that is accepted by carrot farmer from
the price that is paid by a consumer relative minimize, while the most efficient potato
marketing channel is at the channel III with total margin is low.
Keyword: Potato, Structure Market, Conduct Market, Performance Market
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