Persepsi Ibu Rumah Tangga Terhadap Pembelian Kerupuk di Kota Banjarbaru
Reny Wijayanti 1 , Nina Budiwati 2 , dan Djoko Santoso 2
1 Alumni Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Unlam
2 Staf Pengajar Jurusan Sosial Ekonomi Pertanian
Fakultas Pertanian Unlam
2 Staf Pengajar Jurusan Sosial Ekonomi Pertanian
Fakultas Pertanian Unlam
ABSTRACT
The study is aimed to know the consumer decision choice on cracker related
to price, income level, occupation and ethnicity; to know the most favorite
cracker; and to know housewives perception on cracker quality in Banjarbaru
Municipality. Primary and secondary data were used in the study.
Respondents were selected through multistage random sampling.In
Banjarbaru, there are 7 types of crackers available based on its specific
ingredient, i.e.: shrimp, fish, rambak (cowhide), wheat, onion, terasi
(fermented shrimp), and sweet potato. The level of preference from the
highest are shrimp cracker, followed by fish, rambak, onion, and wheat
cracker. Terasi and sweat potato are the less favorite cracker.Coefficient
correlation of Spearman’s rank was used to know housewives perception on
cracker quality. The coefficient is 8.99 and significant, which mean that there
is a positive correlation between the housewives perception and cracker
quality.
to price, income level, occupation and ethnicity; to know the most favorite
cracker; and to know housewives perception on cracker quality in Banjarbaru
Municipality. Primary and secondary data were used in the study.
Respondents were selected through multistage random sampling.In
Banjarbaru, there are 7 types of crackers available based on its specific
ingredient, i.e.: shrimp, fish, rambak (cowhide), wheat, onion, terasi
(fermented shrimp), and sweet potato. The level of preference from the
highest are shrimp cracker, followed by fish, rambak, onion, and wheat
cracker. Terasi and sweat potato are the less favorite cracker.Coefficient
correlation of Spearman’s rank was used to know housewives perception on
cracker quality. The coefficient is 8.99 and significant, which mean that there
is a positive correlation between the housewives perception and cracker
quality.
Keywords: Crackers, Household Perception
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