Diversity Of Coffee Processing Bussiness Coffee SER on UUP Mekar Sari, Br. Jempanang, Belok Sidan village, Petang Sub-district, Badung Regency.
NI LUH PANDE SUCANTI, I NYOMAN GEDE USTRIYANA, dan I DEWA AYU SRI YUDHARI
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
Jalan , PB Sudirman Denpasar 80232 Bali
E-mail : Pandezegeg@yahoo.co.id
Komingbudi@yahoo.com
sri_yudhari@yahoo.co.id
Abstract
The effort of the Agricultural Development is to increase the productivity and
plants diversification. The plantation has the strategic position in the agricultural
development in Bali. One of the potensial agricultural comodity developments is
coffee. Based on the data is shown by the central statistic institution, Badung
Regency is for of regencies in Bali that produces Arabica Coffee in Bali is 683,14
ton. Coffee SER it is the best coffee product run by UUP Mekar Sari, Br. Jempanang,
Belok Sidan village. This village is popular as the village company that run the
public plantation and it is as Arabica irrigation or Subak Abian. The purpose of the
research was descibing the diversity of coffee processing bussiness that concisted of
revenue and marketing of SER coffee. The research method used to apply the
research was interviewed, observe in UUP Mekar Sari and studied literature. The
result of research showed R/C ratio obtained 0,11. It meant, SER coffee production
were able to get no beneficial. Marketing method consisted of marketed product by
export quality. The priced to 100 gr packing was Rp 10.000 and the priced to 1 kg
was Rp 100.000. The distribution of SER coffee it is support by Pacung Asri
Restaurant which was the marketed directly to consumen by exhibition. To UUP
Mekar Sari based on this research must improve the work quality which was made of
the coffee by mix the ingridient of coffee and also sale and promote it used internet.
Jalan , PB Sudirman Denpasar 80232 Bali
E-mail : Pandezegeg@yahoo.co.id
Komingbudi@yahoo.com
sri_yudhari@yahoo.co.id
Abstract
The effort of the Agricultural Development is to increase the productivity and
plants diversification. The plantation has the strategic position in the agricultural
development in Bali. One of the potensial agricultural comodity developments is
coffee. Based on the data is shown by the central statistic institution, Badung
Regency is for of regencies in Bali that produces Arabica Coffee in Bali is 683,14
ton. Coffee SER it is the best coffee product run by UUP Mekar Sari, Br. Jempanang,
Belok Sidan village. This village is popular as the village company that run the
public plantation and it is as Arabica irrigation or Subak Abian. The purpose of the
research was descibing the diversity of coffee processing bussiness that concisted of
revenue and marketing of SER coffee. The research method used to apply the
research was interviewed, observe in UUP Mekar Sari and studied literature. The
result of research showed R/C ratio obtained 0,11. It meant, SER coffee production
were able to get no beneficial. Marketing method consisted of marketed product by
export quality. The priced to 100 gr packing was Rp 10.000 and the priced to 1 kg
was Rp 100.000. The distribution of SER coffee it is support by Pacung Asri
Restaurant which was the marketed directly to consumen by exhibition. To UUP
Mekar Sari based on this research must improve the work quality which was made of
the coffee by mix the ingridient of coffee and also sale and promote it used internet.
Key word: Diversity Of Coffee Processing Bussiness, Coffee SER
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