ANALYSIS DETERMINANT FACTORS OF POMELO DEMAND IN PATI REGENCY
Djuwita Rahmawati*, Edy Prasetyo, Agus Setiadi
Program Studi S1 Agribisnis Fakultas Peternakan dan Pertanian Universitas Diponegoro
*Penulis korespondensi: djuwita.rahmawati@gmail.com
ABSTRACT
This research aims to determine the effect of variable pomelo prices, the price of starfruits, the
price of mangosteen, household income of consumers, family size of consumers, and the taste of
consumers that affect the demand of pomelo, and then to analyze the demand elasticity of pomelo
in Pati regency. This research was carried out in July to August 2017. The research location
determined by purposive at sales center of pomelo in sub-district Gembong, Pati regency. This
research was used survey method with 62 people who consume the pomelo taken by accidental
sampling. The data analytical method used multiple linier regression. The result showed that
the variable of pomelo price (X1), the price of starfruits (X2), the price of mangosteen (X3),
household income of consumers (X4), family size of consumers (X5), and the taste of consumers
(X6) simultaneously have real effect on the demand of pomelo in Pati regency. Partially the
variable of pomelo price (X1), household income of consumers (X4), family size of consumers
(X5), and the taste of consumers (X6) have real effect on the demand of pomelo in Pati regency.
The variable of price of starfruits (X2) and the price of mangosteen (X3) have no real effect on
the demand of pomelo in Pati regency. The demand elasticity of price -1.106,57 shows that price
elasticity is inelastic. The income of elasticity 243.968, cross elasticity of strarfruit 563,84 and
cross elasticity of mangosteen -953,12.
price of mangosteen, household income of consumers, family size of consumers, and the taste of
consumers that affect the demand of pomelo, and then to analyze the demand elasticity of pomelo
in Pati regency. This research was carried out in July to August 2017. The research location
determined by purposive at sales center of pomelo in sub-district Gembong, Pati regency. This
research was used survey method with 62 people who consume the pomelo taken by accidental
sampling. The data analytical method used multiple linier regression. The result showed that
the variable of pomelo price (X1), the price of starfruits (X2), the price of mangosteen (X3),
household income of consumers (X4), family size of consumers (X5), and the taste of consumers
(X6) simultaneously have real effect on the demand of pomelo in Pati regency. Partially the
variable of pomelo price (X1), household income of consumers (X4), family size of consumers
(X5), and the taste of consumers (X6) have real effect on the demand of pomelo in Pati regency.
The variable of price of starfruits (X2) and the price of mangosteen (X3) have no real effect on
the demand of pomelo in Pati regency. The demand elasticity of price -1.106,57 shows that price
elasticity is inelastic. The income of elasticity 243.968, cross elasticity of strarfruit 563,84 and
cross elasticity of mangosteen -953,12.
Keywords: factor, elasticity, demand, pomelo.
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