Strategi Pengembangan Agroindustri Sari Apel "Lestari" (Studi Kasus di Koperasi Lestari Makmur, Desa Wonomulyo, Kecamatan Poncokusumo, Kabupaten Malang)
Ghea Hapsari Anggraini 1, Nuhfil Hanani2, Wisynu Ari Gutama2*
1 Mahasiswi Fakultas Pertanian, Jurusan Sosial Ekonomi Pertanian, Universitas Brawijaya,
2 Staf Pengajar Fakultas Pertanian, Jurusan Sosial Ekonomi Pertanian, Universitas Brawijaya
*penulis korespondensi: wisynu_ag@gmail.com
ABSTRACT
Poncokusumo is a center of apples in East Java. One effort increases the selling
apples namely by supporting the industrialization of agriculture through agro-industries.
Koperasi Lestari Makmur is the first agro-industry pioneer in District Poncokusumo apples.
But considering the number of products ± sari apel existing products it is necessary to
evaluate the extent to which the holding of agro-industry development undertaken apple
Koperasi Lestari Makmur as agro-industry development efforts in the processing of sari apel.
What are the strengths, weaknesses, opportunities and threats facing the Agroindustry sari
apel "Lestari" in Koperasi Lestari Makmur today? How is the formulation of development
strategies should be implemented by Agroindustry sari apel "Lestari" in Koperasi Lestari
Makmur?. Based on the SWOT analysis, an alternative strategy that can be used by
agroindustry sari apel "Lestari" in accordance with agro-industry position is located in
quadrant I are SO strategy, among others; 1 increase the quality, quantity and continuity of
products by using the appropriate technology strategy 2 improving managerial skills in
running a business manager with the support of the local government 3 increase production
capacity to meet the huge market demand.
apples namely by supporting the industrialization of agriculture through agro-industries.
Koperasi Lestari Makmur is the first agro-industry pioneer in District Poncokusumo apples.
But considering the number of products ± sari apel existing products it is necessary to
evaluate the extent to which the holding of agro-industry development undertaken apple
Koperasi Lestari Makmur as agro-industry development efforts in the processing of sari apel.
What are the strengths, weaknesses, opportunities and threats facing the Agroindustry sari
apel "Lestari" in Koperasi Lestari Makmur today? How is the formulation of development
strategies should be implemented by Agroindustry sari apel "Lestari" in Koperasi Lestari
Makmur?. Based on the SWOT analysis, an alternative strategy that can be used by
agroindustry sari apel "Lestari" in accordance with agro-industry position is located in
quadrant I are SO strategy, among others; 1 increase the quality, quantity and continuity of
products by using the appropriate technology strategy 2 improving managerial skills in
running a business manager with the support of the local government 3 increase production
capacity to meet the huge market demand.
Key Word: Agroindustry, apple, strategy development
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