FINANCIAL FEASIBILITY ANALYSIS OF TOURIST GARDEN STRAWBERRY (CASE IN TOURIST GARDEN STRAWBERRY HIGHLAND)
Lisa Puspitasari, Rini Dwiastuti*
Program Studi Agribisnis Fakultas Pertanian Universitas Brawijaya
*Penulis korespondensi: dwiastuti.fp@ub.ac.id
ABSTRACT
This study was conducted to determine the financial feasibility of Strawberry Highland Tourism
Garden. Research on financial feasibility needs to be done to determine whether Strawberry
Highland Garden business is feasible to run and developed, which is also expected to be a
reference for investors who want to invest in agricultural business. This research uses
quantitative descriptive statistical analysis method to analyze cashflow, financial feasibility and
sensitivity with NPV, IRR, B / C Ratio and Payback Period analyzer. The results of research on
financial feasibility that has been done consist of NPV, IRR, Net B / C Ratio, and Payback
Period. NPV calculation value obtained Rp. 284.816.306 which indicates that if investing
capital of Rp. 734,718,500 for strawberry tourism will result in a present value of Rp.
284,816,306 indicating that this business is not feasible to run because the investment cost is
higher than NPV. IRR calculation results obtained by 28% indicating that strawberry tours are
run to provide greater income than depositing the money to the bank with the prevailing interest
rate of 13.5%. The result of B / C Ratio calculation is 1.18 which indicates that it is explained
that every Rp.1 cost incurred will give income equal to Rp. 1.18, and on Payback Period
calculation obtained for 3 years 9 months indicating that strawberry tour can return capital for
3 years 9 months.
Garden. Research on financial feasibility needs to be done to determine whether Strawberry
Highland Garden business is feasible to run and developed, which is also expected to be a
reference for investors who want to invest in agricultural business. This research uses
quantitative descriptive statistical analysis method to analyze cashflow, financial feasibility and
sensitivity with NPV, IRR, B / C Ratio and Payback Period analyzer. The results of research on
financial feasibility that has been done consist of NPV, IRR, Net B / C Ratio, and Payback
Period. NPV calculation value obtained Rp. 284.816.306 which indicates that if investing
capital of Rp. 734,718,500 for strawberry tourism will result in a present value of Rp.
284,816,306 indicating that this business is not feasible to run because the investment cost is
higher than NPV. IRR calculation results obtained by 28% indicating that strawberry tours are
run to provide greater income than depositing the money to the bank with the prevailing interest
rate of 13.5%. The result of B / C Ratio calculation is 1.18 which indicates that it is explained
that every Rp.1 cost incurred will give income equal to Rp. 1.18, and on Payback Period
calculation obtained for 3 years 9 months indicating that strawberry tour can return capital for
3 years 9 months.
Kata Kunci: Financial Feasibility, Net Present Value, Internal Of Rate Return, Net B / C Ratio, Payback Periode.
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