ANALYSIS OF THE FACTORS OF RICE FARMERS PURCHASE DECISION ON PRODUCT NATURAL PESTICIDE
Nanda Yudha Praditya*, Syafrial
Program Studi Agribisnis, Fakultas Pertanian, Universitas Brawijaya
*penulis korespondensi: nandapraditya12@gmail.com
ABSTRACT
The use of chemical pesticides is very high among the farmers. Spraying and mixing
pesticides is a common frequency 3-7 days. The pesticide active ingredients have toxic or very
toxic harmful to human health. The large number of problems as well as the negative impact
caused to use environmentally friendly alternative pesticides, namely pesticides plant.
Therefore, it is desirable as a vegetable pesticide ingredients complement and substitute for
chemical pesticides. This study has three objectives, namely to know the quantity and quality
of plant-based pesticides used padi farmers, analyzing the influence factors in purchasing
decisions and simultaneous partial as well as analyze the most dominant factor against the
decision of farmers in buying pesticide plant. Method of the determination of the location is
done in the village of Ngajum, district of Ngasem, Malang. Method of determination of the
respondents use non probability sampling yatu choose respondents who are willing to do an
interview, charging a detailed questionnaire and tells the story of a farm in the area. The
method of primary data collection through questionnaire and interviews as well as secondary
data through the BPS and the literature. Methods of data analysis using logit model analysis.
The results showed the factor of price, product availability, effectiveness and influential
farmers awareness and a chance in purchasing decisions. Meanwhile, the factor of age,
income and education do not have the privilege and not influential in purchasing decisions.
pesticides is a common frequency 3-7 days. The pesticide active ingredients have toxic or very
toxic harmful to human health. The large number of problems as well as the negative impact
caused to use environmentally friendly alternative pesticides, namely pesticides plant.
Therefore, it is desirable as a vegetable pesticide ingredients complement and substitute for
chemical pesticides. This study has three objectives, namely to know the quantity and quality
of plant-based pesticides used padi farmers, analyzing the influence factors in purchasing
decisions and simultaneous partial as well as analyze the most dominant factor against the
decision of farmers in buying pesticide plant. Method of the determination of the location is
done in the village of Ngajum, district of Ngasem, Malang. Method of determination of the
respondents use non probability sampling yatu choose respondents who are willing to do an
interview, charging a detailed questionnaire and tells the story of a farm in the area. The
method of primary data collection through questionnaire and interviews as well as secondary
data through the BPS and the literature. Methods of data analysis using logit model analysis.
The results showed the factor of price, product availability, effectiveness and influential
farmers awareness and a chance in purchasing decisions. Meanwhile, the factor of age,
income and education do not have the privilege and not influential in purchasing decisions.
Keywords: Price, Availability, Effectiveness, Awareness, Age, Income, Education, Purchasing
Decisions.
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