THE MARKETING EFFICIENCY ANALYSIS OF ROSE CUT FLOWER (CASE STUDY IN GUNUNGSARI VILLAGE, BUMIAJI SUBDISTRICT, BATU CITY)
Ernita Dian Puspasari, Rosihan Asmara*, Fitria Dina Riana
Program Studi Agribisnis, Fakultas Pertanian, Universitas Brawijaya Malang
*penulis korespondensi: rosihan@ub.ac.id
ABSTRACT
Demand for ornamental plants in Indonesia is increased from 15% to 20% in the year 2012. Request its own ornamental plants can be potted plants, cut flowers, leaves or pieces. The business potential of ornamental plants is also very promising, due to rising orders in each year. Ornamental plants have got special attention in both the residential and office buildings to be used as decoration and interior components. Besides these ornamental plants are also widely used in the event of marriage as well as the customary rites and religious. One type of ornamental plants that are developed for the domestic market and exports are roses. The Roses have a high socio-economic potential. One of the world's largest producer of flowers is the Netherlands, and the top ranks of the Roses as well as most of the country's foreign exchange earnings. In Indonesia, to demand from the Roses themselves tend to increase. Especially in the big cities such as Jakarta, Surabaya, Denpasar, and others. Next the condition of an undertaking peasantry blossoms of the rose this can be viewed in terms of omnipresence. Marketing activity was distributed commodities from producer to consumer by the use of marketing outlets. In any process of the displacement of commodities from one institution to other institutions, which has the aim of creating usefulness place, usefulness time, usefulness form, the transfer of possession from producer to consumer and a source of information about a commodity that merchantable.
Keywords: marketing efficiency, rose cut flower, marketing margin
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