PENGARUH HARGA, PRODUK, DAN PROMOSI TERHADAP VOLUME PENJUALAN SEPEDA MOTOR HONDA
Rizky Ardiansyah
black_armys@ymail.com
Winarningsih
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
ABSTRACT
This study aimed to determine whether the variable price, product and promotion sales partially and
simultaneously have an impact on sales volumes and to determine which variables that have a dominant
influence on the increase in sales volume honda motorcycles in PT. Panji Perkasa Perdana Motor Surabaya. The
independent variables used in this study are price, product and promotion sales, while the dependent variable is
sales volume.Data collection conducted through interview, observation and documentation. Data analysis
technique used is multiple regression analysis which aims to quantify the magnitude of the regression
coefficients will show the influence of independent variables consisting of variable pricing, products and sales
promotion sales volume to variable.
Based on the results of this study indicate that the variable price, product and promotion sales partially affect
sales volume variable and variable pricing, products and sales promotion has a value and a significant positive
correlation to variable sales volume. Based on the results of this study indicate that the variable pricing, products
and sales promotion variables simultaneously influence the sales volume and variable pricing, products
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